Proposal for Caregiving Services of Utah
This proposal will outline everything you need to know about working with me – from what’s included in your project to pricing, payment plans,timelines, and a few other helpful tips.
At the bottom of this page, I have a form for you to fill out that will quickly let me know what package you want to go with and if we’re ready to move forward! Once you submit that form, I’ll send over our contract and your first invoice so that you can officially reserve your spot in our schedule.
If you have any questions, feel free to email me at Hailey@studiokinship.co or schedule a review call to go over the proposal together.
first let talks about Our Goals
With this project, our goal isn't just to give your business a beautiful, elevated look. We want to help you see real, tangible results for your business by finding creative design solutions to your current problems. Here are a few goals that design could help you accomplish:
01Empathy
Guiding our process is the art of empathy. We step into your story and feel your emotions, allowing that to guide us in the creative process. We constantly experience firsthand the power of empathy, so we strive to help you lead your business with empathy.
02Distinction
To help you stand out in the sea of other brands in your industry, the visual aspects of your branding must be distinctive. We help give your brand distinctive design so that it is unmistakably, unapologetically you.
03Strategy
To us, authenticity means being true to one’s self. We believe that authenticity attracts the right people and fosters connection. We help you discover your true self and on this foundation, design the branding experience that will resonate with and attract your ideal clients.
now it's time toReview Packages
Your business is uniquely yours, with a story, goals, and humans you want to serve well. So we want to make sure that you have the option to choose a package that best suits your unique needs and vision. Below are 2 packages for your to consider, each one aligning with a different scope and price point. Choose whichever one feels like the right fit and if you have questions or want to add anything to your package, you can let me know via email.
Brand & Web Essentials
Investment: 3 payments of $2500*
Total: $7500
Estimated Timeline: 3 Months
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A zoom call where we’ll dive into your brand values, audience, and competition. If there are any. problems holding you back, we’ll discuss ways to solve them with design and make sure that whatever we create is done with purpose and strategy behind it.
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An in-depth presentation that outlines how we will use design to accomplish your goals - from ways to connect with your dream audience to evaluating your place in the market and how to stand out from your competition.
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Includes
1 primary logo
Font System
Color palette.
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A detailed page guide meant to educate you on how to use your new branding consistently
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A zoom call where we begin by considering where you are right now and where you want to be. I learn all that I can about you to guide us throughout the project. Together, we’ll create a web design that best reflects your brand’s identity.
This phase isn’t about creating your brand from scratch. Rather, it’s about rediscovering the passion & authenticity in what you do.
We will beging an exploration of your brand’s goals, your client’s needs, and how your website can bridge these two together. -
Website Strategy & Direction
Semi-Custom Home-page strategically and professionally designed with basic code.
2-3 Pages Strategically and professionally designed w/o code.
Site-map
Website Tutorials
*Project timelines may chance depending on the client's response time and if they are working with a copywriter. For more info about timelines and payments plans, go to the FAQ Section
Brand & Web Premium
Investment: 3 payments of $4,000*
Total: $12,000
Estimated Timeline: 3.5 Months
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A zoom call where we’ll dive into your brand values, audience, and competition. If there are any. problems holding you back, we’ll discuss ways to solve them with design and make sure that whatever we create is done with purpose and strategy behind it.
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An in-depth presentation that outlines how we will use design to accomplish your goals - from ways to connect with your dream audience to evaluating your place in the market and how to stand out from your competition.
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Includes
1 primary logo
2 secondary logos
taglines mark
pattern design (if applicable)
Font System
Color palette.
Curation of images for website or art direction for photoshoot.
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A detailed page guide meant to educate you on how to use your new branding consistently
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5-10 Social Templates
2-3 Custom Email Designs
Business Cards
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A zoom call where we begin by considering where you are right now and where you want to be. I learn all that I can about you to guide us throughout the project. Together, we’ll create a web design that best reflects your brand’s identity.
This phase isn’t about creating your brand from scratch. Rather, it’s about rediscovering the passion & authenticity in what you do.
We will beging an exploration of your brand’s goals, your client’s needs, and how your website can bridge these two together. -
Completely custom website strategically and professionally designed with with custom coding to create unique functionality and layouts that standard Squarespace sections are not capable of.
Saved custom designed sections to be re-used in the future that are easily added to any page.
Website Strategy & Direction
3-8 Pages
Site-map
Website Tutorials
*Project timelines may chance depending on the client's response time and if they are working with a copywriter. For more info about timelines and payments plans, go to the FAQ Section
Where does the cost come from?
Design is an important investment for any business and you might be wondering how I come up with my pricing. Here is some insight into what factors can impact the cost of design and what to think about when viewing quotes from designers:
Time
Design takes time. A lot of time. For each concept that I present, there are hours of experimenting
and testing that happens behind the scenes in order to discover the best solutions for your business. So with my pricing, I have to account for all of that hard work and time that I put into each project.
Experience
After 10 years of doing this, I have a good awareness of how my experience and skill matches
up within the industry. I make sure to price myself fairly while still asking for what I know is appropriate. And with those years of experience comes a streamlined process that I feel proud to have developed in order serve my clients well.
Value
Design makes a big impact on your business – from building stronger connections with your audience to increasing revenue. Whatever you choose to invest in this project, I expect you to make that investment back because of our work together! So that value and potential impact is reflected in my pricing.
A look at our process
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Brand Discover Session
After you sign your contract + pay your deposit, we’ll send over a link for you to schedule a 1 hour zoom call with Hailey sometime before our official start date. During this call we’ll talk about your vision for your business and all of he things we need to accomplish through our project. From defining your target audience and establishing the values that you share to analyzing your unique place in your industry - we’ll cover it all!
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Brand Creative Direction
You'll receive a questionnaire that will help me understand your business, goals, target audience—Your answers will help me develop a focused strategy for our project."
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First logo concepts
Based on your answers, I will research and explore your industry to develop and provide you with a first draft of your logo and color concepts
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Refined Concepts
You’ll receive a link to your first draft, which you’ll be able to jump in and provide feedback on. We will continue to fine-tune the draft until you’re completely happy!
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Final Design Concept
Your Identity Concept Design articulates your visual identity and sets the overall direction of your brand, including the logo, brand mark, assets, typeface families, brand imagery, and applications. You’ll see examples of your brand in specific and niche situations, giving you a glimpse into the real-world application of your brand.
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Brand Kit & Style Guide
Your Brand Kit and Brand Style Guide presents you with a handbook for making your brand work hard for you. It’ll provide you with a system for using your brand identity in a way that creates impact and cuts through the crowded, fast-paced marketplace and delivering real impact.
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Website Strategy & Direction
Together, we’ll carefully consider your overall business objectives and the role your website can play in achieving those outcomes. We’ll establish who your users are, how you’d like to influence their behavior, and what they need from your website experience. e’ll also confirm the content we need to design for and the design style and features we would like to implement.
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Site Map
We’ll design your website architecture, where you can visualize the structure of your site and verify customer journeys.
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Website Design
Here’s where it gets real, and you get to see your website in the flesh. We’ll deliver your website design as a mockup demo so you can experience it as a user and view it on desktop and mobile. We’ll provide the opportunity for feedback and review and work through any suggestions.
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Website Development
Once you deem your website as pitch-perfect, we’ll package up all of the files and begin the development process. We'll use our tech expertise to bring your website to life and ensure that it’s responsive, high-performance and visually stunning across every device
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Next steps Ready to work together?
Submit Proposal
Go ahead and select the option below that you want. To confirm your acceptance, press the submit button at the bottom of this proposal.
Sign Contract
On proposal acceptance, you'll be sent a contract to be signed electronically. It's written in plain, easy-to-understand language, and clearly explains what we are both agreeing to.
Pay Desposit
Unless otherwise agreed to, your deposit will be 50% of the total invoice. Once that's taken care of, your project is officially booked!
the final step